Swish.ai (formerly DeepCoding) Appoints Former ServiceNow VP and CISO Yuval Cohen as Executive Chairman

March 31, 2021: Swish.ai, the global AI-led ITSM delivery optimization company, today announces the appointment of Yuval Cohen as Executive Chairman, Yossi Cohen as a new Executive Advisory Board Member and special advisor to the CEO, and investment by several new, high profile strategic investors.


Yuval Cohen has been appointed Executive Chairman and has made a capital injection into Swish.ai. He served five years as Vice President and Chief Information Security Officer at ServiceNow, building one of the most advanced security programs for the SaaS giant. He joined ServiceNow selling Neebula Systems, a startup he co-founded led as CEO until its successful exit.


Yossi Cohen, founder of Panaya, joins Swish.ai as an Executive Advisory Board Member and investor; Panaya was sold to Infosys for $230 million. At Panaya, Yossi has built a world class SaaS enterprise sales organization, and will work closely with Swish.ai’s CEO Sebastien Adjiman to support the company’s hypergrowth.


Swish.ai has also secured some substantial strategic investments from several new investors including Prof Ehud Weinstein, Dr. Ofir Shalvi and Ariel Maislos. Together, these three software experts founded Anobit, which was acquired by Apple in 2012.


Swish.ai is the solution for companies needing to accelerate digital transformation, significantly reducing IT costs while enhancing efficiency without replacing their existing ITSM ticket tool. Its AI Platform has been recognized by CIOs of Global 2000 enterprises and leading global management consulting firms.


Sebastien Adjiman, Founder and Chief Executive of Swish.ai, said: “Yuval brings a wealth of IT security, data protection and software experience. His insights and proven track record, together with the new strategic investments, will support Swish.ai’s highly aggressive growth plans and will fuel our ability to deliver exceptional outcomes for our clients.”


Yuval Cohen, Executive Chairman of Swish.ai, said: “I am delighted to join Swish.ai. The company’s agnostic AI solution is the next frontier in autonomous optimization platform and will transform the industry. This is the technology which the industry has been waiting for and an invaluable solution for Global 2000 CIOs to optimize their ITSM systems turning their departments into the core organizational transformation engine of their company.”

About Swish.ai 

Swish.ai empowers enterprise IT leaders with a cutting-edge AI-powered platform that enables them to optimize and automate their ITSM operations autonomously, turning it into a core digital transformation engine for the entire organization.

The Swish.ai’s autonomous ITSM agnostic optimization platform seamlessly integrates with existing enterprise ITSM tools and harnesses the power of AI to allow enterprise IT service managers to significantly improve the efficiency, productivity, and performance of their teams, processes, and technology.

The platform’s core cognitive engines enable smart real-time autonomous ticket routing while dynamically taking into consideration multiple parameters such as process bottlenecks, agent workload and skill sets, costs, and more. Swish.ai also provides leaders with actionable strategic insights such as recurring incidents, inefficient processes, automation and training opportunities.

Backed by StageOne Venture and prestigious angels, Swish.ai is headquartered in Israel with regional offices in the UK and US. Swish.ai’s smart ITSM optimization technology is trusted by Global 2000 enterprises.

Further information is available at www.getswish.ai

For Swish.ai Media enquiries:

Emma Kane/Jamie Williams email:  Swish.ai@secnewgate.co.uk

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