Welcome to Swish.ai (hereinafter: “The Website“) owned and managed by Swish.AI Ltd. (hereinafter: “Website’s Management“, “we” or “us”), its email address DPO@swish.ai and mailing address at Lipsky 14/3, Tel Aviv, Israel.

The Website’s Management respects the privacy of the users of our website (“User” or “you”). We are committed to protecting the personal information we collect and/or which is disclosed to us by you. We believe that you have the right to know our practices regarding the personal information we may collect while you use our Website. This privacy policy applies to your visit and/or use of the Website and reviews the essential details regarding your rights and obligations in connection with personal information processed on our website. To the extent that the European General Data Protection Regulation (“GDPR”) or the United Kingdom General Data Protection Regulation (“UK GDPR”) apply to personal information that we process in accordance with this Privacy Policy, we act as act as a ‘data controller’ with respect to such processing

The terms and conditions governing the use of the website are set in the website’s terms of use.

1. Why we collect personal information?

We only collect personal information provided to us voluntarily by you. The Website is not intended for the use of anyone under the age of 18 and we do not knowingly collect personal information from anyone under the age of 18. If you are a parent or guardian of someone under that age limit, you may contact us in order to exercise his rights on his behalf as detailed in this privacy policy. We manage personal information we process with care and make use of such personal information only in the scope necessary and for the following purposes:

  • To detect, prevent and otherwise thwart any malfeasance to our product, website, infrastructure and any other Service.
  • When the data collection is necessary to comply with legal obligations that we are or may be subject to under any applicable law.
  • When the data collection is necessary for our or a third party legitimate and/or legal interests. This will not apply where the User has prevailing legitimate interests or rights.
  • When you have given consent.
  • To provide our products or services.
  • To allow the provision of the products or services of a third party, as detailed in our terms and conditions.

2. What personal information we collect and/or process?

The personal information we process is divided into the following categories and will be processed according to the purposes as listed above and as detailed bellow:

Personal information category Description of category Legal basis for processing Purpose
Contact Information Full name, address, phone number and Email address. Consent, legitimate interest To communicate with you and in order to provide our product or services or to allow the provision of the products or services of a third party.
Website Usage Technical data (such as IP address, cookie data, device used to access the service, operating system etc.) website interactions. Consent, legitimate interest To provide you with a better user experience and improve the website’s functionality.
Location Data The location from which you access our website. Consent, legitimate interest To provide you with a better User experience and to protect the Website.

3. How we collect personal information?

  • Direct interactions. You may provide us your Contact Information by entering your details on our Website.
  • Automated technologies or interactions. As you interact with our Website, we automatically collect Website Usage data and Location Data. We collect this data by using cookies, server logs and other similar technologies.
  • Third parties or publicly available sources. We may receive Website Usage data and Contact Information about you from third parties, such as analytics providers and advertising and marketing partners. We may also collect personal data from publicly available sources, such as from LinkedIn profiles. 

4. Cookies and other tracking technologies

We may use Cookies or other automated means to collect data in order to improve the user experience on The Website, collecting statistical data and improving our information security. The cookie files allow us to optimize your user experience. You may at any time stop the cookie files activity and erase them. If you do so, it may affect you user experience and, in some cases, prevent you from using The Website or your account, and therefore not recommended. Please review our cookie policy for additional information.

To disable cookies, you can use the cookie consent tool that collects consent as to the placing of cookies on your device, and provides specific information on the cookies used on the Website. However, if you disable cookies, you may not be able to access features on our Website correctly or at all.

We may also use a technology called web beacons to collect general information about your use of our Website and your use of special promotions or newsletters. The information we collect by web beacons allows us to statistically monitor the number of people who open our emails. Web beacons also help us to understand the behavior of our customers, members, and visitors.

Third parties may use cookies, web beacons, and other storage technologies to collect or receive information from our Website and elsewhere on the internet, and use that information to provide measurement services and target ads.

Third-Party Links 

The Website may include links to third-party websites, plug-ins and applications. Clicking on those links or interacting with such content may allow your personal information to be shared with the relevant third-party. We do not control these third-party websites and are not responsible for their privacy statements; we therefore recommend that you read the privacy policy of every website that you visit.

5. How do we store personal information and for how long?

Only our employees and service providers have access to personal information, on a need to know basis. Meaning, only those who need to use the personal information for the purposes listed above can access the necessary personal information for the specific purpose.

Personal information is kept and processed as long as it is necessary for the purpose it was collected for. In order to determine the appropriate retention period for personal information, we consider the following criteria: the volume, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information, the purposes for which we collect and process personal information, the timeframe during which we may require such personal information in connection with potential litigation, and applicable legal requirements.

At your request, we will delete your personal information, either in full or such parts that may render it non-identifiable, unless we are legally allowed to keep the personal information, including in the following cases:

  • We are required to retain the personal information for legal obligations, in which case only the relevant personal information will be retained for the required legal periods.
  • We are required to retain the personal information in order to establish, exercise or defend legal claims.
  • We have another legal basis according to which we may retain the personal information.

6. International Transfers

We may transfer your personal information to countries outside of the country in which you reside (including outside of the European Economic Area (EEA) or the United Kingdom (UK)), that do not provide the same level of data protection as the country in which you reside and are not recognized by the European Commission and/or the applicable UK authority as providing an adequate level of data protection.

Our transfers of personal information outside of the EEA or the UK are done for the performance of a contract or implementation of pre-contractual relations with you, based on your consent, or subject to safeguards that ensure the protection of your personal information, such as standard contractual clauses approved by the European Commission.

7. What are Your rights regarding the personal information?

Certain privacy laws, including the GDPR and UK GDPR, provide users with rights related to their personal information. To the extent that such laws apply to your personal information, you may have the following rights:

  • If you request to access your personal information stored by us, we will provide it, to you or a third party, in a timely manner, in a readable, portable format. 
  • If you inform us of any inaccurate, incomplete of false personal information, we will do our best to rectify it in a timely manner.
  • If you request that we erase any or all your personal information, unless another legal basis allows us to retain it, we will take reasonable steps to erase it in a timely manner. Keep in mind, that erasing certain data may result in the termination of our services provided to you, if provided.
  • If you object to any or all of the processing of your personal information, you may notify us, and we will no longer process it until further review of your request, or request us to withhold processing if our processing is unlawful or if we no longer need to process such personal information for a particular purpose, but you need us to continue to hold the personal information.
  • You may request that we transfer your personal information to you or to a third party. This right applies where we have obtained and processed the personal information from you based on your consent or where we used the information to perform a contract with you.

If you wish to exercise any of the rights set out above, please contact us using the Contact Information below.

8. Providing information to third parties

We do not provide personal information we collect to third parties, unless otherwise stated in this privacy policy or The Website’s terms and conditions. Provision of personal information to third parties is allowed when:

  • It is necessary for the operation of The Website.
  • To third party service providers that provide us services in connection with the purposes listed above.
  • To prevent malicious use of The Website, including fraud, Phishing, impersonation etc.
  • For research or statistical analysis, provided that the information is anonymized and rendered non-identifiable.
  • For sending you commercial communications, in accordance with your communication preferences, such as providing you with information about products and services, features, surveys, newsletters, offers, promotions, contests and events about us and our partners. See more under “Direct Marketing”.
  • If we receive a court order or a request from an authority to provide such information – to the third party to which we are instructed to provide such information.
  • In the course of any legal proceeding, including arbitration or mediation, conducted between us.
  • In any case where we have reason to believe that the information is required to prevent harm to you or a third party or in order to prevent a criminal offense.
  • If you request the information in writing.
  • To third parties to whom we decide to sell, transfer or merge our business or our assets (or parts thereof).

9. Direct Marketing

We may use your personal information, such as your full name, email address, etc., ourselves or by using our third-party partners, for the purpose of providing you with promotional materials concerning our Website and Services.

At any time you may request to unsubscribe and discontinue receiving such communications, by contacting us or by clicking the appropriate link in the massage sent to you.

10. Contact information:

Any complaints, requests, questions or inquiries regarding your personal information and our privacy policy should be made to one of the following:

Email: DPO@swish.ai

Address: Lipsky 14/3, Tel Aviv, Israel

Telephone: +972 (73) 374 4405

You have the right to make a complaint at any time to data protection authorities. We would, however, appreciate the chance to address your concerns before you approach a data protection authority, so please contact us in the first instance.

11. Amendments

We may amend this privacy policy from time to time. If any material amendments are made into this privacy policy, a proper notification will be published on The Website for 14 days.


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